Iliana's Bar & Lounge
scope of work: Ultimate Branding Package
Vibe: Elevated, Intimate, warm, Moody
industry: Food + Beverage
Iliana’s Bar & Lounge was once a casual neighborhood sports bar located in the heart of New York City. When new ownership stepped in, they saw an opportunity to reimagine the space — elevating it into an upscale lounge experience while preserving the comfort and familiarity regulars had come to love.
This brand identity was designed to reflect that shift: warm, moody, and sophisticated, yet still approachable. From the refined logo to the rich color palette, every detail invites guests to settle in, sip something special, and enjoy the kind of atmosphere that feels effortlessly stylish.
Project goals
A refined, memorable brand identity that signals a more upscale experience while maintaining the welcoming, neighborhood feel. The goal was to attract a broader audience, elevate the lounge’s visual presence, and create a sense of warmth, sophistication, and connection for guests old and new.
our approach
We created a warm, moody aesthetic using deep wine tones and soft gold accents to strike the balance between upscale and inviting. The martini icon adds a modern touch, while classic typography and rich textures evoke the energy of a late-night lounge with the comfort of a neighborhood favorite.
What used to be a casual corner bar now turns heads as a moody, modern lounge. The rebrand set the tone for a new chapter — one rooted in style, warmth, and elevated vibes.
